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LEVELS OF NEEDS
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MOTIVATION & BEHAVIOR
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Level 5 = Self-Actualization
FULFILLMENT OF GOALS & DREAMS
Need for self-fulfillment. Desire to realize your full potential
and become the best you are capable of becoming.
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Level 5 = Self-Actualization
CREATIVITY
Be a self-starter, have enthusiasm,
be creative, be dedicated, enjoy challenges,
love to accomplish results!
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Level 4 = Self-Esteem
SELF RESPECT & ACCEPTANCE
Need for reputation, prestige, and recognition
from others. Contains the desire to feel important, strong and significant.
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Level 4 = Self-Esteem
BRAINPOWER
Display your physical talents and mental skills, develop self-confidence, gain attention and recognition from others.
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Level 3 = Love & Relationships
COMMUNICATION & RESPONSE
Need to be loved and to love. Includes
the desire for affection and belonging.
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Level 3 = Love & Relationships
VALIDATION
Join and be active in clubs and groups, be able to talk to others, contribute to society, marry and have a family or seek significant relationships.
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Level 2 = Your Family & Work
SOCIAL SAFETY & SECURITY
Need to be safe from physical and psychological harm in the present and future, and trust in a predictable future.
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Level 2 = Your Family & Work
SURVIVAL SKILLS
Work, save for future, improve skills and talents, be responsible, and want an organized predictable world.
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Level 1 = Your Body
PHYSICAL SAFETY & SECURITY
Need to stay alive! Biological and cultural imperatives to live.
Includes having enough healthy food, air, and water to survive.
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Level 1 = Your Body
SURVIVAL SKILLS
Eat, sleep, and take care of your bodily needs, provide for clothing, shelter, comfort, be free from pain.
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