THE ACHIEVEMENT CHALLENGE --- HOW TO BE A 10 IN BUSINESS
by Don Beveridge, J.P. Davidson. Dow Jones-Irwin, 1988



    The goal of this book is to help you achieve the skills and the outlook that can help you excel and get ahead in your organization!

    "Success is not a GOAL but it is a RESULT! (pvii)

    Copy = 8c = p37-48)

    ASSUMPTION: Lasting success is due more to achieving a BALANCE between your work and non-work activities than to driving ambition and extra long hours at work!

    Successful organizations are the result of a clear, definite, pre-planned approach to the market.

    The book profiles the successful leaders of 12 top organizations to illustrate the importance of CUSTOMER FOCUS --- which is assumed to be a non-negotiable standard!

    The purpose of this book is to show you how you can use a few simple principles to develop successful "business" strategies without wasting your time, energy and personal life.

      [1] Three indicators of failure (p53)

      [2] Ten reasons for failure (p59)
    See chapter 3 = Performance "STANDARDS"

      [1] Excellence "standards" vs. Adequacy "standards"

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